The Formula
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
ROLE: Supervising Producer, Videographer
A seasonal explainer series from NPR Music, The Formula is about the alchemy of hip-hop music-making. We use interviews and graphics to visualize and atomize a producer’s creative process. The first season— focused on sampling— was a skunkworks project that grew out of this video I produced for Jazz Night in America. Leading the project requires bridging a range of deep expertises across the team: hip-hop, music theory, motion graphics, cinematography and more. Additional first season episodes featured Just Blaze, DJ Dahi, Salaam Remi and DJ Premier. See embeds below.
A second season is currently in post-production.
In the first installment of our new video series The Formula, producer Just Blaze unpacks the drum-centric samples he created for Jay-Z and Beyoncé. Whether ...
Spinning records backwards was once condemned as satanic. But when DJ Dahi reverses samples- or alters his voice- to produce hits for the likes of Pusha T, K...
Unlike most super producers, Salaam Remi doesn't have an identifiable sound he loans out to various acts. He's better known for mining a sound from each act ...
DJ Premier is a purist at heart. He picks samples based on feeling and the beats he creates from them are all about honoring that vibe. That lineage has play...